Ultra Violette Launches in Sephora Australia
27th February 2020
Ultra Violette is an Australian sunscreen brand created by our New York Program Alum, Ava Williams in partnership with her Co-Founder, Bec Jefferd. They launched the brand approximately two years ago with the vision to create a facial SPF that considers your other skincare and makeup items, generating a product that is comfortable to wear daily.
With an aim to ‘future proof your face’, the brand has been hailed a ‘Cult-Favourite’ by Pop Sugar, named one of the best facial sunscreens by Marie Claire and Elle, and our Alum Ava has even been featured in Vogue Australia. Kicking 2020 off with a bang, they have now announced their expansion into Sephora Australia. The news is a huge feat for an independent beauty brand, particularly in such a competitive industry, and marks the beginning of their global retail expansion.
Last year, Ava gave us a deep dive into the brands beginnings and her advice for future entrepreneurs.