Learn to build your brand with our alum’s new book
9th September 2019
Kubi Springer was part of the New York Program in September 2001. As founder of SheBuildsBrands, Kubi is now an international brand marketing consultant and speaker who has designed and delivered branding campaigns for some of the biggest clients in the world – all starting when she was introduced to Blue Flame (Puff Daddy’s Marketing & Advertising Agency) during her time in New York. She credits a lot of her achievements to her experience and exposure in NY when she was on the program.
As one of the UK’s most influential female brand builders, she is now due to launch her own book ‘i am my brand – how to build your own brand without apology.’ A toolkit for personal brand success, it explores the different techniques women across cultures use to build their personal brand. Due to launch on 3 October 2019, Kubi was inspired by the growth in freelancers in the UK and the prevailing idea of a job-for-life.
Kubi gave a masterclass to our New York trainees in 2018 on ‘Personal Branding and Your Career.’ Adopting an interactive Q&A format, Kubi helped our trainees understand how she built her career by leveraging her time and experience in New York – and how they can, too. Her tip for the day was to “See yourself as a Business of One. Have a CRM system for yourself, keep those contacts stored and turn them into relationships that will propel your career.”