Any two optional specialization:
International Marketing
This module will provide students with a high level understanding of the principles and practices of marketing in global markets. The importance of ethical, legal, cultural and political norms will be reviewed with a particular emphasis on North American, European, and Asian markets.
Module content:
- Managing in Global Markets: Leadership criteria. Social and cultural environments. Political and legal implications. Regional market characteristics. Trade agreements. The global economy. Global Strategic marketing. The Global Marketing Mix. Developing a competitive advantage. Defining value in global markets.
- The Digital Revolution: Global information systems. Internet marketing. E-Commerce. Social networking.
- Integrated Marketing Communications: Advertising. Public relations. Sales promotion. Direct selling.
- Global Branding and Advertising: The Global-local paradox. Media. Marketing research. New product development.
- Global Pricing Strategies: Profit and cost factors. Market and environmental factors that affect pricing. Managerial issues in global pricing.
- Global Sourcing Strategy: Research and development. Manufacturing. Marketing interfaces.
- The Global Customer: Segmentation. Targeting competitive positioning.
- Global Distribution Channels: Factors influencing the selection of channel members. Selecting channel partners. Gaining access to distribution channels. Global logistics, export and import.
Principles of International Finance and Accounting
This module aims to provide both a theoretical and practical understanding of corporate finance theories and practical awareness of how these theories are applied to the business world. It further provides comprehensive knowledge of how businesses and corporations utilities financial recourses and financial markets across the globe, including an evaluation of macro and micro economic influences in order to achieve the goal of maximum organisational value. The module also seeks to evaluate the theories and practices of financial risk management.
Module content:
- Financial Regulation: History. Examination of the role of central banking. The evaluation of financial markets. Foreign exchange. Derivatives and the management of risk. Macro and micro economic theory development, stewardship and market function. Anglo-Saxon v Commercial Code Accounting. Evolutionary patterns. Regulatory differences.
- The Role of Finance in the Enterprise: Exploring the role of finance within the enterprise. Financial management in the use of company funds. Analysis of investment returns and business valuations.
- Principles of Evaluation and Capital Budgeting: Capital market efficiency, risk and return. Portfolio theory and the capital asset pricing model. The cost of capital and capital structure. Stocks as an instrument to raise finance. Debentures and as an instrument to raise capital. Leasing finance. Securitisation. Derivatives, options, futures, forward swaps
- Investment Risk: Quantifying risk. Risk factors. Evaluating and calculating risk. DCF and NPV.
- Equity Finance: Private equity and venture capital. Public listing IPO. Equity buyback. De-listing and reversion to private company status. Monitoring equality performance.
Healthcare Management
This specialization is designed for those wishing to make a career in the growing health industry. Healthcare, is currently a US$ 35 billion industry in India and is expected to reach over US$ 75 billion according to Technopak Advisors in their report from the Healthcare Trends 2008. This course will provide challenging opportunities to a pool of young, energetic, talented and aspiring youngsters with a scientific bent of mind to effectively manage the Healthcare industry a sunrise phenomenon in emerging India. The condensed elective in Healthcare Management is specially designed to provide working/aspiring health careprofessionals with specialized business training in healthcare management, health services, clinical information systems management, global healthcare management, and health services administration. The subject will be taught in seven modules.
Module outline:
- Introduction to Healthcare Management: Historical evolution and overview of Health Services, Chronic illness implications, Disease vs. illness, Leading causes of death and lifestyle implications,Incidence of infectious diseases.
- Health Promotion Management and Access: Access to healthcare and trends Types of access measures, public Health and disease prevention. Governmental role in public health. Private sector involvement in health promotion.
- Ambulatory Care Management: Organization of ambulatory care and evolution of ambulatory services.
- Healthcare Delivery Systems: The hospitals role in healthcare delivery. Type of hospitals and their historical development. Vertically integrated health systems. Trends in hospital ownership activity.
- Long Term Healthcare Management: Long-Term care settings. Characteristics of Nursing Homes. Home Healthcare. Financing of Long-Term care. Mental Healthcare settings and Mental Healthcare professionals.
- Healthcare Insurance and Expenditure: Origins of Health Insurance. Provider Concerns. Health Insurance as a group benefit-funding. Disability Insurance. Health Insurance Industry changes. Insurance Options, Drug, Dental, Vision, Retiree and Long Term Care Plans. Healthcare Expenditures.
- Policies and Ethics in Healthcare Management: Health Policy and the political system. Policy implementation. Measuring quality benchmarking. Outcomes and Health status. Cost Containment and Quality. Disease Management. Ethical Issues in Public Healthcare. Government Intervention.
